Read section 1.5 of the textbook (and for more detail D. Francis and J. Bessant, Targeting innovation and implications for capability development, Technovation 25:3

Read section 1.5 of the textbook (and for more detail D. Francis and J. Bessant, Targeting innovation and implications for capability development, Technovation 25:3 (2005): p. (171-183). Choose a company that you are familiar with and map its innovation activities onto the 4P framework. Using the information, answer the following questions: Question 1) What is its present portfolio of innovative activity? Identify its strengths and weaknesses. Question 2) Based on the gaps, identify new targets for strategic innovation for that company.

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