How do electronic and Internet marketing support the IMC objectives?

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were try to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers 1965-1983 Gen X or the Busters 1984-2002 Gen Y or the Millennials 2003 – Current Gen Z or the Digital Generation
(http://askville.amazon.com/cut-birth-dates-generations-baby-boomers-gen-Gen-generation/AnswerViewer.do?requestId=9298486)
Incorporate concepts and examples from this week’s lecture.
The power of social media and its influence in the integrated marketing communications strategy cannot be overlooked (Ogden & Ogden, 2014). Does this mean we should abandon the more traditional tactics and venues of the IMC? No; of course not. It depends upon the targeted market segment. For instance, if the organization is targeting older consumers, the traditional methods such as television and/or radio may still be effective for reaching this group of consumers. If, however, the organization is targeting tech savvy Baby Boomers, Generations X, Y, & the Millennials, then using social media is a must. People want to know what their colleagues and peers are thinking. If you were thinking about purchasing a specific model of auto, for example, are you more likely to believe the postings of your peers or the advertising claims of the organization?
Ogden, J. R., & Ogden, D. T. (2014). Utilizing a strategic marketing approach to managing marketing communications. San Diego, CA: Bridgepoint Education, Inc.

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